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Tag: Photography

iPad as Photography Gear Part II – Mamiya RZ33

Here’s another example of the iPad as photo gear. Mamiya announced the addition of a new medium format digital camera kit to its line. The Mamiya RZ33 offers cable-free operation, because it was designed with integrated electronics, for direct, cable free communication with the digital back.

You can view images remotely on an Apple iPhone, iPod Touch or iPad (in tethered mode, Wi-Fi required).

The Mamiya RZ33 kit, including the RZIID body, 33MP focusing screen, Mamiya cable-free digital integration plate, Mamiya DM33 digital back and battery, battery charger, FW800 cable, Capture One and Leaf Capture software, will be available in the U.S. for $17,990 and will begin shipping in July 2010.

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This post sponsored by the Digital SLR Store

iPad as Photography Gear

A company called LensRentals.com is now offering the iPad for rent to photographers alongside expensive camera bodies and lenses.

For about $12 a day for four days, photographers can rent an iPad with Apple’s Camera Connection Kit. The price per day goes down with longer rentals.

As predicted, the iPad has become a Godsend to photographers and is mainstream enough that a camera rental house includes the iPad on its regular rental list. Times are a changin’.

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This post sponsored by the Digital SLR Store

Formatting Images For Display on iPad

Copyright Scott Bourne 2004 - All Rights Reserved

NOTE: Cross Posted at Photofocus.com

The iPad has landed and photographers across the USA are finding it to be an amazing device for sharing photos. But because the iPad senses which direction you’re holding it, and automatically adjusts the perspective, i.e., portrait or landscape, there is some confusion as to what size your images should be for proper iPad display.

If you know that you have only horizontal images and you know that those images would never be displayed in portrait orientation, you could simply size your images to be 1024 on the horizontal side by 768 on the portrait side. But you probably don’t only have landscape orientation in every photo and you sure can’t guarantee that someone won’t turn the iPad around and view the images in a format you don’t approve.

So the answer is to compromise. My iPad application Avian Wallpaper uses images that are 1024×1024 pixels in size. This seems to create the best result whether viewing the images in landscape or portrait mode.

1024×1024 is the smallest size that will allow the image to be displayed without upsizing on the display. Since the screen is 1024×768, in landscape mode the top of the image is clipped out, and in portrait the sides are clipped. In both cases the longest dimension is 1024 pixels. The image could be bigger than that, but then you would either be downsizing it or having the user adjust its position when they set it as wallpaper.

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This post sponsored by X-Rite Color and the ColorChecker Passport

Selling Images on the iPad

NOTE: Cross-Posted at Photofocus.com

So my prediction came true. The iPad has created a new market for photographers. What impact this will have on the future of photography is obviously yet unknown. But there is a new market none-the-less. You’ll either benefit from it or you won’t. If you simply ignore it and hope it goes away, well we know how that will turn out. In the mean time, those of us who are interested in moving into new markets will be cashing our checks.

I’ve launched my first iPad app. It’s called Avian Wallpaper. It contains a license to use any of 15 low-res (1024×1024) versions of 15 of my bird photos as your iPad wallpaper.

I am charging $.99 for the license. As expected, I’ve been attacked for not giving the pictures away for free. I’ve also been attacked for charging too little. (Welcome to my world :) )

I expect to be attacked no matter what I do and accordingly, I pay no attention to the man behind the curtain. That’s the nature of the Internet. But those attacks not withstanding, we’re in new territory here folks. And just as iStock changed the stock photography paradigm, the iPad may change the online photography paradigm. You or I may or may not like the change – but change comes regardless of our feelings or opinions. If you’re a pro, it’s just plain stupid to ignore it.

At this point, it’s all a great experiment. What is the best way to market iPad photo apps? What is the perfect price? Nobody knows yet, and anyone who claims they do is full of the stuff that comes out the rear end of a bull. It’s simply too soon to know much of anything. We’re talking about selling photos into a marketplace that simply didn’t exist a few weeks ago.

We do have some data. All the research I can find shows that the lower priced apps do better than the expensive ones. That’s no great shock. But at least it’s something.

It should be an exciting time for photographers. It is in fact, something to celebrate in my opinion. But there are those who are bitter about the iPad, or other things in life, and they would have you believe this new iPad market is a bad thing.

Some have proven their lack of knowledge in this area by trying to compare selling a license to use 15 low-res images on an iPad as wallpaper to pricing wedding photography. This goes beyond ludicrous. When pricing wedding photography, you’re spending hours with a family capturing their most important memories, editing, retouching and delivering hundreds or even thousands of photos for a couple to cherish their entire lives. You’re typically delivering physical prints, albums, books, canvases, or other tangible products from a one-time event. The import of a wedding, the deliverables and the market conditions surrounding that experience can’t be compared (by any sane, reasonable person) with licensing 15 images for use as wallpaper on an iPad. The market for the wedding is one family and their friends. The market for an iPad application could reach into the hundreds of thousands quickly. Wedding photography and images sold on an iPad as wallpaper are as different as professional football and Scrabble. And herein lies the rub. False equivalence is the tool of the weak, the worried, the ill-informed and the trouble maker. Don’t let these negative people confuse the issue. Chances are excellent that they have a hidden agenda.

Instead, explore this market with hope, excitement, new ideas and new approaches. I am pretty sure that someone way smarter than me will figure out an advanced business model for the sale of photos on the iPad. And this is going to happen whether or not any particular group likes it. Personally, I can’t wait!

The world is changing. Newspaper and magazine markets are shrinking. The cost of printing and shipping paper is going up. The advertising markets are increasingly interested in more electronic distribution. Younger people are more likely to “watch” a screen than they are pick up a piece of paper.

The iPad, with the proven marketing muscle of Apple’s expertise in selling online applications, represents a huge opportunity. In one of the worst economic situations I’ve ever seen, we have a new marketplace. I’m not sure how that can be a bad thing.

The launch of a new market for photography  is cause for celebration. Whether or not we get it right on the first try is much less important than making the effort. Time will sort out the details.

The iPad Will Change Photography – Part 3

In this series, I will start to lay out the case for how and why I think the iPad will change photography. Now before you get too excited, I’m not talking about major change, but IMPORTANT change.

Part 1
http://padpundit.com/archives/19
Part 2
http://padpundit.com/archives/50

The transportability of the iPad is perhaps it’s biggest asset to photographers. Back in the day, we used to lug around and ship big books full of photos we called portfolios. We’d get assignments and photo buyers would license our images based on the work we presented in our “book.”

The Internet hasn’t completely eliminated the need for a physical portfolio in some parts of the industry, but the Internet does get emerging photographers noticed so that they can show their book.

I doubt that will change in my lifetime. But I do see some variances. I see a device like the iPad being able to bridge the gap between full-fledged printed portfolio, and Internet web site.

Remember back to the iPad introduction. Steve Jobs sitting on a couch. That was a deliberate choice. Now think about a family or a newly-engaged young couple looking at photos. The act of sitting comfortably on the couch and passing around a digital portfolio that is lightweight, well-designed and attractive seems like a natural event.

The iPad is less than 10-inches wide, weights just 1.5 pounds and is one half inches thick. No heavy book to lift and pass. No worries about paying to print images over and over in order to show them. Just hand the iPad to the person you want to see your portfolio and sit back, relax and enjoy the experience. You can set up multiple portfolios, slide shows and more. Comparing that with a laptop which is heavier, more complex to use and difficult to navigate for computer novices and the iPad should win.

The iPad offers other advantages over traditional print-based portfolios. You can zoom in for detail on an iPad. A physical print however is just what it is. No digital zoom available. You won’t have to overnight anything via courier to your prospects. They’ll just download your iPad-formatted portfolio onto their own iPad and enjoy.

I believe that we’ll see some amazing third-party portfolio applications that make the experience beyond cool – it will be – well super cool :)

The iPad is perfectly-sized for passing around to the prospective bride or her parents or your kids or anyone whom you want to see your images. We’ll have to see how it works in real life, but I’m very excited about the possibilities.

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This post sponsored by the Digital SLR Store

The iPad Will Change Photography – Part 2

EDITOR’S NOTE: Cross-Posted at Photofocus.com

Last week I wrote the first in a series of posts about the iPad’s impact on photography.

In this series, I will start to lay out the case for how and why I think the iPad will change photography. Now before you get too excited, I’m not talking about major change, but IMPORTANT change.

Last week I mentioned that the iPad is a CONTENT machine – aimed at consuming it not creating it. Today, I want to talk about the interface.

The iPad doesn’t come with a pointer, a trackpad, a trackball or a mouse. It relies on multi-touch technology. If you’ve seen the Tom Cruise movie where Cruise uses his hand to interact with a computer while hunting for a criminal you understand multi-touch. If you have an Apple iPhone or laptop you probably use multi-touch right now. And that is one very crucial factor in the iPad’s ability to share photographs.

Millions (and I do mean millions) of people are already familiar with Apple’s multi-touch technology. They use it every day. So that means the iPad will come to their door ready to use. No training required. Heck, you won’t even need to read the manual.

Laptops, tablet computers and such are much more complicated. Small children can use a mult-touch device right out of the box – as can elderly folks who think “learning” a computer is too big a task.

I’ve seen it with my own two eyes. When I first got the iPhone I put a portfolio of my wolf pics on the phone. I knew my neighbor’s five-year-old daughter loved wolves so I just handed her the phone and asked her if she wanted to look at some wolf photos. She got excited, literally grabbed the phone from me, turned it horizontally (since the first pic in the show was horizontal) and started enjoying the photo. Then I simply said, “Go on to the next one now.” She looked at me funny but then back at the iPhone and sure enough, she just organically knew to try swiping the image. When it worked she let out a little yelp of happiness. I then showed her (one time) how to pinch to zoom in and within a few minutes she had mastered the whole thing.

This is the stuff Apple does very, very well. And you can bet it’s going to make the iPad one of the most consumer-friendly pieces of technology we’ve ever seen.

Apple has worked to expand multi-touch on the iPad. There are numerous new “gestures” planned for the iPad.

Bundles (or piles or stacks) can be made by holding a finger on one picture and then tapping others to group together.

New Resize handle makes it easy to tap and grab one or more images and resize them.

New page navigation sidebar lets you see thumbnails of pages to select.

New context-based keyboards will automatically resize to fit the app you’re using.

There are many more like floating control panels, optimized views, more spread and pinch options, popovers, dragging to create lists, etc.

And this doesn’t even count all the new gestures we’ll see once the third-party developers get into writing new ones.

In short, I see the ability to interact with the iPad via multi-touch as a new opportunity to show off your photo portfolio with flair. Not only will you be able to show pictures, but if you become skilled at multi-touch gestures, you’ll be able to do it with style.

The ability to use the iPad as a portable portfolio is probably my main attraction to the device. And portability is the next thing I’ll cover in part 3 of the series.

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This post sponsored by the Digital SLR Store

More on the Apple iPad as a Photographers’ Tool

EDITOR’S NOTE: Cross Posted at Photofocus.com

I’ve been talking about the iPad.

As expected, the usual cast of Windows fanboys, link-baiters, Apple haters, etc., jumped up screaming about all the things the iPad WON’T do. They talked about all the features it DIDN’T have. And that’s exactly the wrong approach. People NEVER, EVER buy anything because of what it WON’T do – they buy because of what it WILL do. They don’t buy it because of what it DOESN’T HAVE – they buy it because of what it DOES have. If the iPad spit gold bars at its owners and cured cancers, then there’d still be the contingent of haters who would bash it. Don’t let that detour you from checking it out.

I’ve looked at the same feature list as everyone else. No the iPad doesn’t have a web cam or a video cam or any kind of cam. It doesn’t support Adobe Flash. It doesn’t have a removable battery or hard disk or CD/DVD player. You can buy a laptop if you want all that.

I get a real chuckle out of people who say you can’t use the iPad to show off your portfolio because it doesn’t run Flash. P L E A S E! Apple will ship the iPad with a wonderful photo viewer and you can bet your last piece of pizza that there will be LOTS of photo slide players, etc., written for the iPad by third-party developers. Showing pics on an iPhone has landed me more than two dozen jobs. I have no doubt that showing pics using the same OS on a larger, brighter screen will be just fine.

Back to what the iPad won’t do? The iPad won’t make you a linear algebra expert just because you own it. It won’t make you two feet taller either. If you’re bald when you buy an iPad, you’ll be bald afterwards too. But what it will do is give you a chance to do all sorts of things that make your photography more valuable and enjoyable. And that is what people should concentrate on.

I was fully prepared to buy one of these just for the heck of it no matter what. I admit that. But when I saw an entry-level price of less than $500 and the iBook store, I realized, the iPad wasn’t just going to be a tool for the well-heeled technology junkie. This thing is going to have legs.

If Apple opens up the iBook store to self-publishers, all the photographers who think their book should be published will have a chance to go out there and build an audience and sell a book. Imagine the pictures we might see that wouldn’t be profitable for a big book publishing company to publish, but may be very realistically self-published via the iBook store! Or perhaps we’ll find the next Photoshop guru! Just as podcasts democratized radio, the iBook store could democratize publishing. I felt like the Kindle was a very good first step in this direction and at one time thought that it might be a way for photographers to self-publish. But the Kindle looks like it’s in trouble to me now. Apple does things like the iTunes, App and now iBook stores better than anyone else. Millions of people will already be familiar with how to use the iPad when it ships. This could mean that an unknown photographer could sell thousands of iBooks without the need for a publisher and do as well or better financially. It’s very exciting.

The iPad is available at a price which costs less than my first iPhone. That is exceptional. As I said yesterday, it’s still early. We have to see if the performance matches the hype. But if it does, this could be the first step to changing everything. I am sure we’ll see future iterations. It’s unlikely the first iPad will be the end. Just as the iPhone has evolved and will continue to evolve, so will the iPad. And I predict that just as the iPhone became the fastest selling smart phone ever, so will the iPad become the fastest selling tablet ever.

One last thought – most of the people bashing the iPad are people who really want a laptop. Well buy a laptop. The beauty of Apple is that they are good at figuring out how to put a device into your hands that works well, right out of the box. The simplicty of the iPad will help it win the day.

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This post sponsored by the Digital SLR Store

What the Apple Tablet Will Mean to Photographers

EDITOR’S NOTE: Cross posted at Photofocus.com

Apple’s new tablet may be just the ticket for serious photographers. Like all things Apple, it’s cool, well-designed, pretty and yes, expensive if you order the top-of-the-line model, although the entry-level product is very competitively priced and in my opinion, downright affordable.What the Apple Tablet Will Mean to Photographers

But imagine how hot for you the photo buyers will be when you waltz into their offices with the new tablet and ask, “Care to look at my portfolio?”

The portable portfolio will get an amazing jump-start because of the new tablet, and all the competition that follows it.

And there are more possible practical uses of the tablet. For some, it may be all the laptop they need. Photographers might be able to use the tablet as a portable field monitor for stills or video. Imaging shooting tethered to a tablet!

If all the new Apple tablet did was offer us a cool new way to display our portfolios, I’d be happy. But there’s something much more important to talk about here.

The tablet will save the newspaper, magazine and book publishing businesses. All of these industries have been having tough times. Lots of newspapers and magazines have folded. So have several book publishing houses. One big reason is that printing presses, paper and postage stamps are all more expensive than ever. And the electronic delivery systems are preferred by at least one major segment of the population – young people.

With new outlets for photography that will flow from the movement away from print to things like tablets, photographers will start to see more jobs and it’s possible that at the very least, the blood letting we’ve seen in some news rooms and other places where photo journalists used to be employed will stop.

These are early days yet. We need to wait and see how the device actually works in the real world. There will no doubt be many future iterations of this product. But I am betting that this leads to good news for photographers.

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This post sponsored by the Digital SLR Store