I Love Sports Illustrated and SI has a new iPad app. I’ve been anxiously waiting for this one. I love the magazine. It’s got some of the best photography you’ll ever see inside. Bill Frakes is a personal hero of mine.
But I’m already a little bit bummed. While the SI iPad is free, each issue of the magazine is $4.99. That’s pretty steep. You can preview each issue to make sure it’s got content you’re interested in, but at $4.99, I am not sure this is a sustainable business model. Think about what you can get for $4.99. You can buy tens of thousands of fully functioning iPad/iPhone apps that don’t come with additional subscription fees. You can rent a movie or a video game. You can buy a used book or CD for $4.99. You can buy the SI print edition for less than $4.99.
If magazine publishers are going to look to the iPad to save their businesses, they’re going to have to get a little more creative and a little less greedy.
In the case of SI, they could and should in my opinion, offer some sort of bundled print, web and iPad combo subscription. If I already subscribe to the print edition, why should I pay $4.99 more for the iPad edition?
And beyond the pricing and the business model, the content needs to be special too. In the case of the SI iPad application I am glad to see some multimedia and some interactive content. I am also glad to see more photos. But it’s not WOW – content. It’s just good content. For $4.99 I want WOW. I’d be happy with what they have at about $2.99.
Hopefully the print magazines we all know and love will put someone other than the traditional bean counters in charge of figuring out a better business model for selling content on the iPad.
For now, we have to be content that SI is at least paying attention to this new technology. That’s a good thing. It will help convince other traditional print magazines to try the iPad. They just have to figure out how to do it a little cheaper.
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This post sponsored by the Digital SLR Store










